APPLE, the Association to Promote and Protect the Lubec Environment, was formed in 2005 to strengthen and foster environmentally sound tourism and economic development in the Lubec area. The "environment" in our name refers to Lubec's historical, cultural, ecological, and economic qualities and influences—all the ingredients that make Lubec so special. APPLE is a nonprofit corporation in the state of Maine, with 501(c)(3) designation from the IRS.
We love this place we call home and love sharing it with visitors. Helping people learn about this beautiful and unusual region through tours of Lubec and the Cobscook area was the first strategy toward fulfilling our mission. Beginning in the summer of 2005, local residents developed and guided tours on our history and the unique aspects of Lubec's natural environment, promoted through ToursofLubecandCobscook.com.
In 2008 Judith M. Ashley and Howard B. Reed entrusted APPLE with their comprehensively designed website www.VisitLubecMaine.com. We enlarged the information base to all tourism-related businesses and activities in Lubec, charging a minimal fee for listings, and expanded it to include tourism related businesses in the nearby towns of Trescott and Whiting, and the island of Campobello.
Since 2008, APPLE has also spearheaded a Lubec-wide Coastal Cleanup, participating in the Maine State Maine Coast Week and Ocean Conservancy's data collection. For three years, building upon the Coastal Cleanup, we issued a Trash from the Sea Art Challenge, together with the Lubec Memorial Library and then with Lubec Landmarks, to inspire creativity that would make it obvious that the sea is downstream for all our trash.
We expanded the arts and culture information available about Lubec, Campobello, and Trescott on written materials and our websites (which can be found on VisitLubecMaine.com under Things to Do), and for four years staffed the Info Stop, in the Lubec Historical Society building, to help visitors plan their stay in the area. In 2012 APPLE picked up from the Lubec Historical Society the development of visitor information sheets and local maps (see links to maps on VisitLubecMaine.com). We also have converted our tours to self-guided recordings and made them available for a nominal fee to download or rent, so that they would be easily accessible and available to more visitors. You can download the tour recordings at ToursofLubecandCobscook.com or rent them at locations in Lubec.
APPLE Board of Directors
Ruta Jordans, president
Catherine Mettey, secretary
We are grateful to the following organizations, whose support enables us to promote our mission through the activities described above:
New Century Community Program
Maine Humanities Council
Maine Arts Commission
Maine Coast Heritage Trust's Partridge Fund
Washington Hancock Community Agency
William Bingham Foundation
Downeast Business Alliance
Washington County Fund of the Maine Community Foundation and its Pinetree Fund for Washington County
Lubec Area Juvenile Delinquency Prevention Project
We are also thankful to Downeast and Acadia Regional Tourism for subgrants from the Maine Tourism Marketing Partnership Program, and an in-kind donation from Cooke Aquaculture.
Our thanks to our incorporators: Ruta Jordans, Sheila Huckins, and Melissa Lee for their vision;
to previous board members for their contributions: Debra Ayala, Susan Boutin, Katherine Cassidy, Dennis Drews, Jeanne Drews, Suzette Francis, TJ Goetting, Jody Grimes, Pam Headrick, Sheila Huckins, Sue Keef, Melissa Lee, Eleody Libby, Wanda Matthews, Jennifer Multhopp, Suzanne Saunders, John Shoemaker, Gayle Studinski, and Lisa Tyson Ennis;
to Chessie Johnson for our inaugural ToursofLubecandCobscook.com website and her beautiful photographs; and to Judith M. Ashley and Howard B. Reed for sharing their creation, VisitLubecMaine.com;
to Debra Ayala of Northern Tides and the Lubec Historical Society for allowing us to share their space;
to the many photographers who participated in our photo contests for sharing their expertise to beautify VisitLubecMaine.com;
to all the tour guides who developed and expanded our tours and now recorded them;